On August 30, 2019, TikTok added a VSCO girl filter, which included a water bottle decorated with stickers and a side ponytail with scrunchies. As of August 2019, The New York Times found "more than 422.4 million videos tagged #vscogirl on TikTok, most of them parodies". Roisin Lanigan of I-D believes this points to empowerment rather than mocking. Many parodies of VSCO girls, often by the subculture itself, exist. VSCO subculture emerged on and was named after the photo editing app, and spread to TikTok (notably), as well as Instagram and YouTube. Some teenagers associate the look with private schools and wealth. Fox Business estimates buying all of the products associated with the subculture would cost $229.89. There is controversy about the high cost of products associated with VSCO girls, especially due to the emphasis on brand-name products. Popular brands include Pura Vida, Hydro Flask, Nike, Brandy Melville, Lululemon Athletica, Fjällräven, and Urban Outfitters. Brands Īmong VSCO girls, use of the same brand-name products is a major component of the subculture. VSCO girls are sometimes identified as an opposition to the heavy make-up and unnatural perfection commonly associated with Instagram. Common cosmetics include Burt's Bees and Carmex lip balm, blush, such as Glossier Cloud Paint, and skincare products, such as Mario Badescu's Facial Spray. Many VSCO girls often wear a messy bun with a scrunchie or beach waves. VSCO girl hairstyles have been described by many as low maintenance.
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Makeup and hair are often kept simple for a natural and light look. VSCO girls use instant cameras and Fjällräven backpacks.
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These bottles are often paired with reusable straws. Hydro Flask water bottles, often decorated with sea turtle conservation-themed stickers, are popular among VSCO girls. Puka shell chokers are another popular accessory. They adorn their wrists with scrunchies and Pura Vida bracelets or similar handmade friendship bracelets. The "ugly shoe trend" popularized many of these styles.
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Black and white checkered slip-on Vans are also popular. Shoes popular with VSCO girls include Birkenstocks and Vans. Also Nike socks are popular in many different colors. Though VSCO girls are primarily associated with wearing shorts, such as Nike track shorts or bike shorts, some also wear capri and ankle length leggings, T-shirt dresses, shortalls, and " mom jeans" and include them as part of their style. They also tend to prefer living near the ocean or supporting ocean conservation.VSCO girls often wear oversized T-shirts, sweatshirts or sweaters or sometimes long enough to cover their shorts.
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Those who are part of this trend typically wear Birkenstocks, oversized T-shirts, and a shell necklace. Being one started with the established website VSCO Girl, and it centers around a key fashion style and beach appreciation. VSCO Girl QuizĪ VSCO girl is the name of a fashion and lifestyle trend that surfaced in 2019. What type of chapstick do you prefer to use? How do you style your hair first thing in the morning? Do you enjoy wearing a shell necklace? Being a VSCO girl is more than just living near the ocean, so brush up on what makes someone one with this fun quiz. From the shoes to the brand of the bag and staple water bottle, this quiz gets to the center of what makes someone a VSCO girl. While most blend into the crowd, there is more than meets the surface in the subculture. This quiz tests your knowledge about dressing the part and what inspired this modern fashion trend. With multiple brand names to make you a noticeable VSCO girl, how do you set yourself apart from others? VSCO girls became a popular trend in 2019, and they’re known for their scrunchies, big T-shirts, and giant Hydro Flasks.